Justine Cotter
Writer/cd
To help teachers put on the musical, we created an online toolkit complete with the full musical score, costume advice, and tutorial videos from some of Macy's stars in residence. And because theater programs need our help, we gave the first 100 eligible schools $1000 to put on a great show.
The tool-kit website is no longer live, but you can check it out by scrolling down.
The mobile toolkit let kids practice their lines anywhere.
(Click to scroll)
Schools could even create personalized posters to promote the shows in their local communities:
Credits:
CCO, JWT NY: Matt MacDonald
CD: Shayne Millington and Craig Love
CW: Justine Cotter
AD: Raihana Halim