Introducing a New Way to Watch

As a network that lets friends watch together, we introduced the world to Facebook Watch and its shows through the fans re-hashing every must-see moment.

A Music Video Premiere for Facebook's Most Watched Family

The world knows Lavar Ball as the wild and unpredictable patriarch of a self-proclaimed basketball dynasty, which makes for great reality TV. Ball in the Family gives fans a peek into another side of the family fans love and haters love to hate. With 1.6 million followers and counting, it's one of Facebook Watch's most-watched shows. So to make a big splash for the premiere of season 3, we decided to show off the talents of the big baller crew with the premiere of an all-new track written by Lonzo Ball, starring his entire family. The video earned +4mm organic views.

Lonzo Ball - Black Mirror

Directed by Jake + Oliver

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**Original Bonus Content for *Loosely Exactly Nicole**

*Loosely Exactly Nicole is a show all about Nicole– a twenty-something with big-time Hollywood dreams living a Van Nuys reality. Nicole is determined to get her big break and isn't afraid of a little shameless self-promotion to get there. So for Season 2, we gave her the campaign she'd create for herself starring herself in pretty much every role ever, including Law & Order and Real Housewives.

Nicole Acting Reel - Part One

Directed by Anthony Falvo

Nicole Acting Reel - Part 2

Check out these new shows starring Nicole*

*These shows are all fake

Real Lady of Van Nuys

Cops & Lawyers

“Nicole is the best most talented actress in the world. She is truly an inspiration to us all. ”

— Nicole

Launching New Shows for the Fans

We created the promotional campaigns, title sequences, trailers, and show identities for the first shows to debut on the platform, programming tailored to a specific segment of the Facebook audience.

Teasers and Trailers Introducing *Humans of New York - The Series*

Teasers, Trailers, and Gifs Introducing *Five Points*

Five Points Trailer

Five Points Title Sequence

Five Points Teaser

Agency: ACE Content

ECD: Jon Zast

Art Director: Caitlin Slack

Art Director: Raihana Halim

Copywriter: Justine Cotter